by Aishlin Hennigan

Supporting Irish design will always be apart of our mission statement. We are always scouting for homegrown Irish gems and in particular we want to pay special attention to those who go the extra mile for the environment. Buying Irish means a lot more than reduced shipping costs, it’s supporting local designers, photographers, models and producers. Sustainability is the fashion trend that will never go out of style. Managing product waste, ensuring material farmers have fair pay and healthy working conditions and using ethical methods of production are just a few ways brands can promote sustainability. It is an easy element to overlook while shopping but just one purchase can mean all the difference to people working to promote sustainability. From jewellery to everyday essentials, here is a list of Irish brands that are going the extra mile to care for the environment.
Aoife Lifestyle

Featuring in our recent autumn issue of GALWAYnow, we thought this fabulous shoot was too good not to feature again. Aoife Lifestyle crafts bags from ocean waste, reclaimed, regenerated and plant based materials without compromising on style. Her care for the environment goes deeper than the exterior as 2.5% of every sale is donated to environmental initiatives. The handcrafted gender neutral bags are inspired by the Arts and the natural world. Convertible tote bags, phone wallets and sling bags were a part of the recent Reclaimed collection available for purchase on the brands website here. To view the full shoot pick up a copy of our autumn issue of GALWAYnow. 


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Imara Earth

The idea of Imara Earth was born on a late summer night when Donegal local Amy thought of combining a hat with a bag to make a ‘Hag’. The word “Imara” means strong and resilient in Kiswahili which sums up the brand to a T. We explored the origin behind their fashion venture in our summer magazine. By using local Irish linen, Imara Earth cuts down on the carbon footprint and supports local. Each design is made to order with breathable fabric that is flattering and comfortable. For every order Amy and her family plant one tree on their farm in Donegal to give back to nature. Functional and multifunctional designs are her speciality with the Hag only being the start of experimentation. With a simple button design, the Bless allows for two garments in one: a dress and blouse. Her collections are available on her website here.


Since Sara Ross launched her jewellery brand in 2021 she has seen nothing but success. Her contemporary designs have subtle nods to the past with the Hollywood glamour era, Celtic times and industrial cities being the centre of her inspiration. The self-taught jeweller plays around with different textures. The brass, aluminium and concrete create a contemporary look which is in contrast to the elegance and femininity brought by the glass, Swarovski pearls and gold plated details. Pieces are made to order and packaged in sustainable materials making it a planet friendly brand. To view her collections visit


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The Suss Edit

Sustainable and fashionable essentials is at the heart of emerging Irish brand The Suss Edit. Creator Jenny Johnston goes above and beyond to help the planet with each luxury piece being made in small batches to avoid mass production and waste. Every piece is stitched by hand in Europe and materials are farmed and sourced responsibly with 100% traceability available. Raw materials are recycled where possible using 100% organic cotton, 100% silk, and recycled lambs wool and cashmere to create everyday basics like t-shirts, blouses and sweaters. The Suss Edit aims to be a fully circular service and encourage you to send back any of their clothing you have finished wearing. They will strip them back to the raw materials and re-use them for another piece of clothing. In return for doing this, you will receive 10% off your next purchase and they will plant a tree – a win-win! The Suss Edit really is setting the bar for other companies and we are so excited to see what they have in store for us next. Head over to The SUSS Edit to browse their collection.


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All Things Fiona-Lily

Based in Donegal the bright colours of All Things Fiona-Lily (ATFL) reflect the colours of the Donegal landscape and beauty. Founder Fiona saves end-of-line stock that are destined for landfill and repurposes them as fashionable hoodies. To create her signature look, she combines a 70’s style with bright, bold colours like amethyst purples, sunshine yellows and royal blues with a 90’s oversized street look. Fiona is passionate about promoting mental health with 10% of profits from ATFL going towards Havin’ A Laugh, a charity promoting positive mental health through life-enhancing activities. Fiona struggles with her mental health and anxiety and promotes her honest and raw story through her Instagram IGTV. Her affirmation hoodies capture everything Fiona is about, printed with “You are enough. You are important. You matter. You are loved.”. Keep an eye on her website for her latest drop!