Combining the energy of old and new, creating pieces that inspire new stories @ferifolk

Faye Anna Rochford is the founder and director of FéRí.  She graduated in 2009 from Ireland’s National College of Art and Design (NCAD) with a BA degree in Fashion Design. Faye is a member of The Council of Irish Fashion Designers, The Design and Crafts Council of Ireland and Acorns 7. She has worked in the fashion industry for ten years FéRí is a slow fashion brand born out of creativity and nostalgia, designed to bring joy to the wearer. Faye says, “The concept for FéRí came from a love of making things combined with a desire to create and own unique and beautiful clothes. I have always been a keen collector of vintage fabrics, clothes and trinkets. I am interested in the story associated with pre-loved treasures, they have been a constant source of inspiration in my career and life”. FéRí pieces capture the energy of old and new, designed for those who want clothes they can love wearing, cherish and eventually pass on.


Wear. Care. Mend. Lend.

Image Details

Creative Director: Faye Rochford

Photographer: Zoe Ardiff

Models: Ola Obadina and Lea Danh

Hair/Makeup: Polina Perminova