One of the nation’s favourite TV presenters Anna Daly has launched La Roche-Posay’s “Save Your Skin” campaign in partnership with the Irish Cancer Society in a bid to drive awareness of skin cancer prevention through Sun Smart behaviour.

Unveiling this year’s campaign with Averil Power, CEO of the Irish Cancer Society, La Roche-Posay revealed new research findings that show 3 out of 4 people (75%) in Connacht and Ulster are concerned about the risk of developing skin cancer when exposing their skin to the sun, yet, alarmingly 2 in 5 people (43%) admit to forgetting to carry SPF with them in Ireland.

Showing the real need to turn awareness into action, the research found that eight out of ten (87%) people always reach for their sunglasses when the sun comes out while less than 1 in 5 people (17%) reach for sun protection factor (SPF) when it is sunny in Ireland. The research also found that more than 2 in 5 adults (43%) in Connacht and Ulster admit to experiencing sunburn during last year’s heatwave as a result of not wearing any, or enough, SPF. Alarmingly, of those who experienced sunburn last year, almost 6 in 10 of those were aged between 18-24 which suggests a greater emphasis is needed on encouraging young people to be Sun Smart.

TV presenter Anna Daly and CEO of the Irish Cancer Society  Averil Power
TV presenter Anna Daly and CEO of the Irish Cancer Society Averil Power

Elsewhere in the survey, three-quarter of adults (75%) claim they worry about the risks of skin cancer when exposing their skin to the sun while half (52%) are worried about sun damage or skin ageing. While 72% of those surveyed associate long evenings with summer in Ireland, only 22% associate sun-cream with the summer months. According to Consultant Dermatologist Dr. Nikki Ralph, the incidence of skin cancer makes up the majority of cases that she sees in her clinic on a regular basis.

Commenting on the results, she said: “People in Ireland have long had a love affair with the weather, especially good weather. The research reveals a rather worrying trend whereby the majority of people seem to be aware of the risks of UV exposure but are failing to take the necessary action. As summer approaches and more people will have their skin exposed to harmful UV rays, we want to remind people about being sun smart.” 

A charity partner of the Irish Cancer Society for over 10 years, La Roche-Posay will donate €1 for every stickered Anthelios product sold to help further the research and preventative work that the Society does in the fight against cancer in Ireland.

La Roche-Posay and the Irish Cancer Society are calling on the public to become sun aware by following the following three steps:

  • Seek Shade – When UV rays are at their strongest – generally between 11 am and 3 pm – and don’t forget to check the UV Index.
  • Cover UpWear a shirt with a collar and long shorts. Also wear a hat that gives shade to your face, neck and ears. Wear wraparound sunglasses and make sure they give UV protection.
  • Apply Sunscreen – Use sunscreen with SPF 30 (SPF 50 for children) or higher and UVA protection on exposed areas of the body and apply 20 minutes before going outside.

For more information on La Roche-Posay Anthelios products available please visit the La Roche-Posay website.

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