The British Fashion Council have announced that Miuccia Prada will receive the Outstanding Achievement Award at The Fashion Awards 2018 in partnership with Swarovski. Mrs. Prada will be honoured at this year’s ceremony on Monday 10th December at the Royal Albert Hall in London, for her outstanding contribution to the global fashion industry.
The Outstanding Achievement Award celebrates the overwhelming creative contribution of an individual to the fashion industry, who throughout their illustrious career has constantly shaped and reshaped the fashion world through their innovation and creativity. Previous winners of the Outstanding Achievement Award include: Donatella Versace, Ralph Lauren, Karl Lagerfeld, Dame Anna Wintour OBE, Terry and Tricia Jones and Manolo Blahnik CBE to name only a few.
Stephanie Phair, Chairman British Fashion Council commented: “Mrs. Prada’s intuition for the zeitgeist and her blending of multiple creative disciplines including fashion design, art and architecture since the beginning have made her a pioneering force in our industry. I am truly looking forward to celebrating Mrs. Prada’s outstanding contribution to the industry on the 10th of December.”
Miuccia Prada has held the position of Lead Creative Director and Co-Chief Executive Officer of the Italian fashion brand Prada for 40 years. Miuccia Prada took over the family business in 1978 and began work with Patrizio Bertelli, who pioneered the introduction of a new business model in the luxury industry, based on direct control of all processes, applying rigorous quality criteria through all stages of production. A business model that goes hand in hand with Miuccia Prada’s maverick creativity.
The family business transformed from a small leather goods house into one of fashion’s ready to wear powerhouses. Initially with an understated industrial black nylon backpack that countered the idea of traditional, conservative luxury and onto a hugely successful ready-to-wear line for women, ‘a uniform for the slightly disenfranchised’. Through her unconventional observation of society and her maverick ideas, Miuccia Prada defines a product culture based on a creativity that is in a constant state of evolution. A free unconstrained process that enhances the DNA of each brand ensuring uniqueness and exclusivity.
Miuccia Prada’s constant questioning and discussion of how to make a piece immune to trend for trend’s sake results in lasting pieces which reflect concept instead of trend and aspects of people, personalities and ideas.