Bernadette Hagans has been a force to be reckoned with since a cancer diagnosis when she was just 22 resulted in her losing her right leg. In the few short years since, Bernadette has forged a successful career as a model, charity campaigner and actor. From May, Bernadette will front the campaign for the relaunch of He-Shi tan. The new campaign – SELF TAN FOR EVERY BODY – aims to be inclusive and create products that everybody can use and love.
Having been diagnosed with synovial sarcoma in 2018, Belfast-born Bernadette made a deliberate and conscious decision to seize every moment in life. Instead of shying away from her life-changing experience, she knew she wanted to grow from it and inspire others to embrace their bodies. Bernadette’s fearlessness is the embodiment of the He-Shi community.
“Bernadette is a perfect fit for He-Shi tan” according to Shelley Martin, CEO of He-Shi. “Her strength, confidence and openness about her journey mirrors our goal to embrace all beauty unapologetically. As a local to the brand, we knew she would be an amazing fit. We couldn’t be prouder to partner with her.”
As the first tanning brand in Ireland, He-Shi has always been at the forefront of self-tanning products, with a skin-first focus born in the lab. They are dedicated to bringing exceptional cosmeceutical skincare ingredients that work to keep skin nourished and hydrated, while simultaneously protecting against further damage, and strengthening the skin’s natural defences.
“I’m super excited to be working with He-Shi. I have always been obsessed with the quality of this Irish tan and now I get to share it with you too”.
The new campaign embraces stretch marks, scars, cellulite; there is no one-size-fits-all when it comes to bodies and He-Shi believes that no matter your shape, size, gender, race or ability, you should look and feel beautiful in your own skin. Bernadette will represent the brand for Summer 2022.
Shot on location at Khara Pringle Studios
Photography: Khara Pringle
Makeup: Paddy McGurgan
Hair: Stephen McCusker