Irish Mums will spend more than €22 million this Father’s Day

Young girl with mother and father
MummyPages have joined forces with Fujifilm to capture some insights into gifting for Father’s Day. The results were dramatic with Irish mums of children under the age of 15 years, planning on spending over €22 million* or an average of €68 per gift for Dad this Father’s Day.

With Father’s Day just around the corner, Sunday, June 17th – it’s time to get your thinking caps on so that your loved one doesn’t end up with his least favourite gift – a pair of funky socks!

We asked our MummyPages Mums what they plan on gifting the father of their children this year. The research showed a strong preference for personalised gifts, with clothing the least popular gift for Father’s Day.

However most surprisingly of all, was the amount of money mums are willing to spend in order to make their children’s Dad feel special on Father’s Day. The average spend by each mum came to €68, while a comparative survey by MummyPages last year found that the average spend by Dads for Mother’s Day was just €44 – that’s 35% less in monetary terms.

MummyPages Mums most popular gifts this Father’s Day:

  • Personalised gift

  • New gadget / tech gift

  • Car valet

  • Bottle of wine / whiskey

  • Golf balls  / Sports accessories

  • Aftershave

MummyPages Mums least popular gifts this Father’s Day:

  • Socks

  • Tie

  • Shirt

  • Wallet

  • Cufflinks

  • Chore-related tools – DIY / Gardening gifts 

MummyPages mums Top Three Ways to spend Father’s Day:

  • Breakfast Surprise: 73% of mums will serve up Dad’s favourite breakfast with all the trimmings buffet style so that they can enjoy a family meal together and watch Dad open his gift.

  • Family Day Out: 65% of mums will arrange a family day out with fun activities for all the family in order to spend quality time together.

  • Free Pass to Dad to watch / play sport: 32% of mums will give Dad a free pass to watch or play his favourite sport on Father’s Day and allow him enjoy quality time to himself.

MummyPages Shopping Tips for the Perfect Father’s Day Gift:

  • Budget: If you’re stumped on what to get for Father’s Day, remember that showing appreciation doesn’t have to have to break the bank. It really is the thought that counts.

  • Personalised: You’ve still got time to consider a personalised gift to make it extra special. Whether it’s with a personalised photo phone cover or some canvas art of your favourite Instagram snap of the Dad with your brood, personalising a gift is a sure way to honour your father, and make him feel special.

  • Type of Dad: What does your dad love? Is he a music buff or a sports nut? Whatever he’s into in his spare time, make sure you take his personality into account while you shop. It will make it easier to come up with the ideal gift.

  • Last Minute: Life gets hectic, time flies and suddenly you’re left with no other choice than to get a last-minute gift. Luckily, the FujiFilm Imagine App allows you to order your personalised photo gift from your smartphone and you can collect or have it delivered in no time at all.

Commenting on the Father’s Day research, Laura Erskine, Head of Community for said:

“I am so happy to see personalised gifts almost topping the list of gift purchase ideas this Father’s Day. I have no doubt that every parent will testify to the fact that they always cherish a personalised gift, whether it is handmade or one that captures a special family moment. Gifts that are personalised take a little bit more planning of course, so now is the time to get creative with handprints and crafts or selecting your favourite Daddy pictures from your camera roll. You don’t have to spend a fortune to create a personalised photo gift and a good example of that is the quality range of photo gifts from FujiFilm. These include photo mugs for Dad’s tea or coffee, photo blocks for Dad’s office desk, or a photo book of your family’s special moments with Dad, all starting from as little as €9.99.”



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